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MRF Masseter
Research & Design
The MRF Design process

The Design process at MRF starts from the customer - inputs from individual customers are compiled by marketing and given to Corporate Technical MRF's R&D and Product Development Division or vehicle specific requirements are received from the OE customer.
MRF's team of 300 engineers and scientists gives MRF its enormous strength in product design. Requirements received, a team now works on converting the customer input into a Design Concept.

MRF uses cutting - edge technologies in predictive testing and design validation before it leaves the drawing board. These advances have significantly brought down the time to market for new designs.

Advanced raw materials are tested and approved in our NABL accredited laboratories. MRF works closely with global suppliers in using the latest developments in materials across the globe. Our laboratories which have the very latest in testing equipment closely monitor the quality of the material going into our tyres at the time of approval and regularly after that.

The prototypes for verification and validation testing are manufactured in one of MRF's 6 factories all of which are TS 16949/ISO 9001 certified. The tyres then go through testing for confirming the architecture and a series of indoor testing to ensure that they meet MRF's tight standards and also those required by the OEM or by any of the national standards like BIS/JIS/ETRTO/T&RA.

Tyres are now handed over to the Vehicle Dynamics Group, who now validates the design on the vehicle. These tests are done at the test track in a series of manoeuvres at various speeds, pushing the tyres to the limits of its capabilities.

MRF also tests tyres on fleets across the country to ensure that the tyres have endured successfully all the types of roads on which our customers travel daily. Race Tracks and Indian Roads are our laboratories.
Only after this do we give any tyres to the customer - all global players manufacturing a global class of vehicles. MRF has been designing tyres this class of vehicles for more than a decade now. MRF tyres have met the demanding requirements of these vehicles, backed by an R&D team which is completely in-house and self reliant.