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While small toy stores catered to the mass market, Funskool was eager to increase its footprint and the visibility of its many products in large formats. To achieve this, it opened its own retail stores. Funskool boasts a wide presence with as many as 16 warehouses to serve 4,000 retail outlets. It also opened its first retail store in Chennai for one of its major partners 'Lego', the building-blocks brand.

In 1987, MRF along with Hasbro, the US-based leader in children and family leisure-time products, started a new joint-venture named Funskool India. They started with a vision to help every child grow into a successful human being. This process helped them to emerge as the largest toy company in India today.

Today, after being in the business for 25 years, the company has reported a growth of 20-25% and has set a target of around Rs 120 crore. With an aim to contribute to a child's extra-curricular development and a family's entertainment needs, Funskool is geared for continued innovation to a widening audience.