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Funskool India Limited is a joint venture between MRF and Hasbro Inc., USA, the world's largest toy company. Since late 1991-1992 Funskool's Goa plant has been making its own moulds for a number of its products, the most popular of which are Pipsqueaks, a range of low priced baby toys. These soft colourful animal toys have their sound built into their internal construction, doing away with the traditional whistle that breaks easily.
Funskool's range of board games has catalysed the phenomenal growth of this segment in the Indian toy market. Games like Scotland Yard, Battleship, The Game of Life, The Memory Game and the recently launched Go To the Head of the Class have made Funskool the undisputed market leader in the board games segment. The G.I. Joe series of army action figures and vehicles, which has taken the children's world by storm, will this year go up to the collection of thirty figures and twenty vehicles. Two new toys, the Racing Jeep and the Street Hawk motorcycle are based on MRF ads. The latest to the Funskool range of toys are the WWF characters - the current craze of children across the country.
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